People

The total population of Rock County is 165,144. The median age is 39.63

165,144

Total Population

Gender Distribution
Male

50.24%

Male

Female

49.76%

Female

Age Distribution

Ages 0 to 9
19200
Ages 10 to 19
21281
Ages 20 to 29
19961
Ages 30 to 39
20777
Ages 40 to 49
20255
Ages 50 to 59
21519
Ages 60 to 64
11779
Ages 65+
30372

Median Age

40

Population Growth (in thousands)

Educational Attainment

37.55% of the population in Rock County have an associate's degree or higher. 92.77% have a high school degree or higher.

< Grade 9
< Grade 9

2.48%

Grade 9-12
Grade 9-12

4.75%

High School
High School

33.89%

Some College
Some College

21.33%

Assoc Degree
Assoc Degree

11.72%

Bach Degree
Bach Degree

17.39%

Grad Degree
Grad Degree

8.44%

3

in the community

35

within 50 miles

Colleges

offer associate's Degree or Certificate

2

in the community

75

within 50 miles

Universities

offer Bachelor's Degree or Higher

Labor Force

Rock County has a labor force of 89,334 people, with an unemployment rate of 2.9%.

89,334

Labor Force

2.9%

Unemployment Rate

-0.1%

Unemployment Rate Change (1 year)

What are the largest job counts by occupation?

Office and Administrative support

Office and Administrative support

11.62%

7,485

Production Workers

Production Workers

10.96%

7,056

Sales

Sales

10.68%

6,879

Executive, Managers, and Administrators

Executive, Managers, and Administrators

9.81%

6,318

Education, Training/Library

Education, Training/Library

5.54%

3,570

Total Employees

64,408

20202021202220232024

The work distribution of total employees in Rock County is:

38%

Blue Collar

61%

White Collar


Total Establishments

4,437

Community Skyline

Businesses and Jobs

Rock County has a total of 4,437 businesses. In 2024, the leading industries in Rock County were Manufacturing, Health Care and Social Services, Retail, and Wholesalers.

What are the top industries by jobs?

1
Manufacturing

Manufacturing

13,370

Jobs

241

Establishments

2
Health Care and Social Services

Health Care and Social Services

8,409

Jobs

412

Establishments

3
Retail

Retail

7,232

Jobs

629

Establishments

4
Wholesalers

Wholesalers

5,775

Jobs

202

Establishments

How many employees do businesses in Rock County have?

1-4

Employees

1-4 Employees

57.97%

5-9 Employees

19.41%

10-19 Employees

11.83%

20-49 Employees

5.27%

50-99 Employees

3.43%

100+ Employees

2.1%

Income and Spending

Households in Rock County earn a median yearly income of $73,643. 32.19% of the households earn more than the national average each year. Household expenditures average $93,966 per year. The majority of earnings get spent on Tax and Retirement (Total), Transportation (Total), Shelter (Total), Health Care (Total), and Grocery (Total).

$73,643

Median Household Income

0

%

more than the county

3

%

less than the state

7

%

less than the nation

Income Distribution

How do people spend most of their money?

PER HOUSEHOLD

Tax and Retirement (Total)

Tax and Retirement (Total)

$20,842

Transportation (Total)

Transportation (Total)

$15,804

Shelter (Total)

Shelter (Total)

$15,111

Health Care (Total)

Health Care (Total)

$6,603

Grocery (Total)

Grocery (Total)

$6,433

Piggy Bank

$93,966

Average Household Expenditure

Housing

There are 38% more households who own their homes than there are renters.

Owners vs. Renters

HouseApartment Building

Transportation

Residents spend an average of 22 minutes commuting to work. Rock County is served by 60 airports within 50 miles. Rail can be accessed within the community. Interstates can be accessed within the community.

22min

Commute Travel Time

2 + 60(+50 miles)

Airports in Community

Interstate

In Community

Freight Rail

In Community

Taxes

Top State Corporate Income Tax

7.9%

Top State Corporate Capital Gains Tax

7.9%

Top State Personal Income Tax

7.65%

Top State Personal Capital Gains Tax

7.7%

State Sales Tax

5%